Marketing Manager

Key Responsibilities

Strategy & Commercial Impact

• Formulate and drive comprehensive annual marketing blueprints that achieve business growth targets.

• Uncover fresh market opportunities, analyze competitive landscapes, and address unmet customer needs to fuel portfolio expansion.

• Play a key role in business forecasting, resource planning, and financial decision-making.

• Manage the marketing budget with a strict focus on optimizing financial allocation and tracking campaign ROI.

• Keep a close pulse on business metrics, proactively pivoting strategies to maximize competitiveness.

Market & Key Stakeholder Development

• Map out patient journeys and deeply understand the evolving needs of healthcare professionals (HCPs) and diverse customer segments.

• Cultivate and sustain robust networks with Key Opinion Leaders (KOLs), HCPs, and strategic industry partners.

• Transform market intelligence into actionable, innovative marketing initiatives that elevate the overall customer experience.

Digital & Omnichannel Execution

• Champion the creation and deployment of seamless omnichannel marketing campaigns.

• Work hand-in-hand with Digital and Commercial units to guarantee a unified brand experience across all touchpoints.

• Continuously evaluate campaign metrics to refine tactics and amplify business impact.

Leadership & Organizational Synergy

• Mentor, guide, and elevate a high-performing marketing team, championing a culture of accountability, innovation, and continuous growth.

• Act as a strategic partner to cross-functional teams (Medical, Commercial, Finance, Supply Chain, and Regional Hubs) to guarantee flawless execution.

• Drive key business reviews, presenting strategic insights and actionable recommendations to the executive board.

Requirements

• Education: Bachelor’s Degree in Pharmacy is strictly required.

• Experience: At least 15 years of robust experience spanning Marketing, Brand Management, and Product Management.

• Industry Background: Proven track record in pharmaceuticals, consumer healthcare, or medical dermatology/specialized skincare.

• Leadership: Demonstrated success in leading marketing teams and managing complex cross-functional initiatives.

• Business Acumen: Sharp strategic thinking coupled with advanced analytical and problem-solving capabilities.

• Mindset & Skills: A deeply ingrained customer-first approach, exceptional communication/influencing skills, and an agile, growth-oriented mindset.

Client Overview

Our client is a highly reputable, global multinational healthcare organization with European origins. Renowned for their strong foundation in pharmaceutical research and development, they specialize in delivering innovative medical care and advanced dermatological solutions. With a decades-long commitment to improving patient health and everyday well-being, the company operates globally, offering a robust portfolio of science-backed, high-quality products. They are widely recognized not only for their ethical standards and clinical excellence but also for fostering a collaborative, purpose-driven culture, making them an employer of choice in the healthcare sector.