Our client is an established, high-growth consumer technology enterprise in Vietnam that builds scalable platforms connecting major consumer brands with millions of active users through innovative engagement and digital solutions.
Reporting directly to the Senior Commercial Director and working closely with the Board of Directors, you will lead the Merchant Partnership division to drive partnership strategies, partner retention, and commercial growth across high-velocity sectors (F&B, Retail, FMCG, Banking & Finance, and Affluent segments).
This role is ideal for a senior commercial leader possessing an extensive merchant network, strategic thinking, and deep expertise in fast-paced platform or multi-channel ecosystems
Key Responsibilities
- Lead the development and execution of strategic plans to grow merchant networks and drive profitability, with a strong emphasis on Premium Services for affluent segments and regional expansion opportunities.
- Define key objectives, initiatives, and performance metrics to deepen engagement with merchants and ensure alignment with overall business goals.
- Conduct regular business reviews and gather actionable insights from key sectors, particularly Banking and Finance, to guide strategic planning and optimize commercial outcomes.
- Stay current on market trends and competitive movements to proactively identify growth opportunities and adjust partnership strategies accordingly.
- Establish and maintain effective communication processes between merchants and internal departments (Sales, Customer Service, Marketing, Product, etc.) to ensure seamless coordination and responsiveness to merchant needs.
- Build, coach, and develop a high-performing Merchant Partnership team, setting clear KPIs and accountability structures. Foster a results-oriented culture that values ownership, transparency, and continuous improvement.
- Perform additional duties as assigned by the Board of Directors (BOD).
Requirements
- Demonstrated leadership with a proactive, hands-on approach and a strong commitment to integrity, reliability, and effective communication.
- Skilled in building and developing high-performing teams, with a proven ability to nurture talent and drive accountability.
- Extensive experience in business development, sales, marketing, and account management.
- Strong operational mindset with the ability to design and improve processes that enhance departmental performance and efficiency
- Well-versed in contract management and supplier negotiations, with strategic thinking and influence.
- Highly organized and results-driven, with strong problem-solving skills and a consistent focus on solutions and outcomes.
- Proficiency in English (both written and verbal)
Client Overview
Our client is a market-leading B2B technology platform in Vietnam, recognized for over a decade as the #1 provider in digital rewards, loyalty, and voucher solutions.
As part of their strategic expansion, they are launching an innovative Person-to-Person (P2P) digital gifting solution. Designed to make social giving as simple and natural as sending a message, this new venture enables users to discover, choose, and send gifts anywhere, anytime. In partnership with one of Vietnam’s largest multi-million user social & messaging platforms, the product aims to embed digital gifting into everyday social interactions—celebrating birthdays, expressing gratitude, or sending daily tokens of appreciation.
