Head of Digital Product & Growth

Key Responsibilities

• Own the overall strategy, roadmap, and successful execution of the P2P gifting integration project.

• Serve as the primary point of contact and work closely with the partner social app’s Product, Growth, and Marketing teams.

• Co-design intuitive user flows for 1:1 gifting, group gifting, and multiple entry points.

• Define and optimize the gift catalog, recommendation logic, promotion mechanics, and loyalty programs.

• Lead project delivery including technical integration, user testing, and feature launch.

• Plan and execute go-to-market activities, KOL/influencer campaigns, and seasonal promotions.

• Monitor key metrics, analyze user behavior, and drive rapid iteration based on data.

• Manage project timeline, budget, resources, and report progress regularly to the Board of Directors (BOD).

Requirements

• 7–10+ years of experience in Growth, Product Management, Strategic Partnerships, or Business Development within tech companies.

• Proven track record leading complex cross-functional or cross-company projects, preferably involving platform integrations.

• Experience in social apps, gifting, e-commerce, or user habit-building products is a strong advantage.

• Skills & Competencies:

• Strong strategic thinking with the ability to balance long-term vision and short-term execution.

• Excellent project management and stakeholder management skills.

• Data-driven mindset with strong analytical and decision-making ability.

• Growth-oriented with experience in user acquisition, retention, and campaign management (KOL, in-app promotion).

• Proactive, high-ownership, and comfortable working in a fast-paced, ambiguous environment.

• Excellent communication and influencing skills.

• Personal Attributes:

• Passionate about social products and building cultural habits.

• Resilient, solution-oriented, and able to lead without direct authority.

Client Overview

Our client is a market-leading B2B technology platform in Vietnam, recognized for over a decade as the #1 provider in digital rewards, loyalty, and voucher solutions. As part of their strategic expansion, they are launching an innovative Person-to-Person (P2P) digital gifting solution. Designed to make social giving as simple and natural as sending a message, this new venture enables users to discover, choose, and send gifts anywhere, anytime. In partnership with one of Vietnam’s largest multi-million user social & messaging platforms, the product aims to embed digital gifting into everyday social interactions—celebrating birthdays, expressing gratitude, or sending daily tokens of appreciation.