We are seeking a dynamic Digital Marketing & E-Commerce Manager to spearhead the online business growth. This role is pivotal in accelerating sales, customer acquisition, conversion, and retention by orchestrating integrated digital marketing, performance media, CRM, content, and commercial activation strategies across various marketplaces and social commerce platforms. You will be responsible for optimizing performance, managing agencies, and leveraging data insights to achieve ambitious brand and business objectives, ensuring a seamless and profitable online customer journey.
Key Responsibilities
- Lead performance digital media strategy and execution, ensuring brand consistency.
- Develop and implement integrated digital marketing campaigns across Meta, Google, TikTok, Zalo, CRM, affiliate, and content channels.
- Manage media agencies and platform partners for campaign optimization and budget allocation.
- Drive traffic, customer acquisition, engagement, and conversion to meet business goals.
- Utilize platform capabilities and audience insights to enhance marketing effectiveness.
- Own and achieve e-commerce sales, GMV/NMV, and profitability targets.
- Develop and execute marketplace growth plans, optimizing assortment, pricing, and promotions.
- Partner with platform teams to drive sales growth.
- Monitor key performance metrics across sales, traffic, media, and customer behavior.
- Analyze performance data to generate actionable insights and recommendations for growth.
- Optimize ROAS, conversion rates, customer lifetime value, and investment efficiency.
- Develop and execute affiliate marketing strategies to drive incremental GMV growth.
- Define affiliate investment strategy, commission structures, and monitor performance.
- Identify and test innovative advertising solutions and emerging commerce media opportunities.
- Manage performance media and affiliate budgets to maximize ROI and achieve objectives.
- Monitor spending forecasts and optimize budget allocation based on performance.
Requirements
- Bachelor's degree in Marketing, Business, E-Commerce, or a related field.
- 7+ years of experience in digital marketing, e-commerce, or performance marketing with a proven track record of driving online sales growth.
- Hands-on experience managing marketplace platforms and digital advertising (Shopee Ads, Lazada Sponsored Solutions, TikTok Shop Ads, Meta Ads, Google Ads, affiliate marketing).
- Demonstrated success in driving GMV growth, improving ROAS, and optimizing e-commerce performance.
- Experience managing media agencies, platform partners, and cross-functional stakeholders.
- Strong commercial acumen, analytical capability, and stakeholder management skills.
- Experience in FMCG, Consumer Goods, Retail, or E-Commerce industries is preferred.
- Deep understanding of e-commerce, marketplace operations, and digital marketing ecosystems.
- Expertise in performance marketing, affiliate marketing, and customer acquisition strategies.
- Proficiency in analytics, reporting, and data visualization tools.
- Strong budget management and ROI optimization capabilities.
- Excellent communication, influencing, and project management skills.
- Passion for digital commerce innovation and emerging technologies.
Client Overview
Our client is a premier, multi-billion-dollar consumer goods corporation with a profound global footprint in the beverage and wellness industry. Backed by generations of pioneering spirit and craftsmanship, they manage an extensive portfolio of market-leading functional drinks, tea, coffee, and premium crafted beverages. Driven by a dedicated philosophy of sustainable growth and community giving, the enterprise emphasizes continuous transformation, consumer-centric innovation, and commercial excellence. They offer a collaborative, progressive work environment with a strong commitment to diversity, equity, and employee empowerment, consistently recognized as a top-tier employer in the global FMCG space
