As the Senior Sales Manager, you will drive the strategic expansion and performance of the HORECA and Distributor channels to achieve the company's annual growth objectives. In this role, you will analyze channel sales mixes, design and execute optimal distributor policies, and scale the distribution network. You will be responsible for defining channel-specific product mixes, pricing frameworks, and territory strategies to maximize market penetration and commercial success.
Key Responsibilities
- Develop and execute the Horeca sales strategy
- Develop the optimal distributor policy and implement
- Support BOD to develop/manage pricing strategy to deliver business objective
- Execute strategic sales activites
- Deliver sales volume, revenue, profit, and market share targets.
- Analyze and review the result of sales activities
- Identify areas for improvement and consider countermeasures.
- Implement the measures and re-evaluate the results.
- Lead, coach, recruit and develop Horeca team to achieve business objectives.
- Build a high-performance culture with strong ownership and accountability.
- Drive collaboration across MKT, SCM, Production, and other functions
- Proactively identify opportunities to improve business performance, processes, and ways of working.
- Execute proper internal procedure, policy.
- Other assignments required by the line manager.
- Go beyond simply maintaining existing customers and selling to small and medium-sized HORECA businesses, instead drive strategic sales while securing commitments from distributors
- Respect the business and culture - which is experiencing rapid expansion - take on the challenge of the industry, and commit to the company’s business plan.
Requirements
- Bachelor Degree, (prefer) in marketing, business administration, foreign trade or related majors.
- At least 5 years of experience as management position of in beef (prefer) or pork, chicken industry
- Strong relationship with major distributors, experience on open and expand distributor network
- Understanding and relationship with overseas meat supplier, such as JBS, Cargil, Ausfine...or even working experience at those companies.
- Deep knowledge of sales in the beef, pork, chicken industry
- Basic knowledge of marketing and ability to execute marketing activities.
- Professional skill in executing business plans according to the company strategies.
- Analyze sales data and suggest sales tactics
- Leadership, negotiation, problem solving and decision making.
- Ability to manage resources effectively.
- Business Level in English
- Proficiency in Microsoft Excel, Word and Powerpoint
- Knowledge about business trade and food hygiene and safety
- Integrity, enthusiasm, high commitment, teamwork spirit
- Can-do and winning attitude.
- Ability to work effectively in a fast-paced and entrepreneurial/start-up environment.
- Willing to have business trips regularly
Client Overview
Our client is a well-capitalized joint venture established by two leading multinational corporations. Combining extensive resources with a strong market presence, the organization focuses on expanding its high-value business footprint across the region. Positioned for accelerated growth, the enterprise offers a dynamic, meritocratic environment for ambitious professionals looking to drive large-scale commercial impact.
